So, the word is that Dell is teaming up with Google and Amazon to take on Apple's iPad and iTunes. Some analysts are predicting that this triumvirate will upset Apple iTune's grip on the market. I'm sure those analysts thought MS's Zune would destroy the iPod, and BB's Storm and 'tactile feedback' would break the iPhone's base too.
Nobody has been able to pry Apple's fingers off a market that they have captivated. No, it doesn't happen even when the competition is a single organization (Blackberry, Microsoft), nevermind THREE DIFFERENT companies, with three different agendas.
Individually, they're very very good at what they do - I'd say that they're probably the best at what they do, which is why the analysts have such a hard-on for this alliance. Dell makes cheap reliable hardware, Amazon is a massive online retailer, and Google creates the best software. That's great, but they simply don't have the magic ingredient that Apple has. It was never Apple's price, tech specs, iTunes, or OS that sold their products. The fight has always been about marketing and esthetics, and that's where Dell and Amazon fall short (Google is great too, but in a different intangible way).
Functionality and value don't figure into the equation when someone considers whether or not to buy an Apple product. The only questions are 1) can I afford it? and 2) is this sexy, or what? The only people who bother with functionality and value are analysts and/or people who need to do real work on them.
If I were a betting man, I'd put my money on Apple.
-d
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4 comments:
Agreed. Basically, Apple has sex appeal, which other gadgets simply haven't been able to replicate.
There's a reason designers like Apple products so much -- they're a prime example of the intangible benefits of design that manifest itself in decidedly tangible profits.
I dont really care too much about dell and amazon but google i think has sex appeal at least with techy nerds. For some reason i trust google to come up with some pretty innovative stuff, this is probably cuz i use everying google. I think google can give apple a run for its money in time.
I mean if they somehow hooked up gmail/google docs with a similar itunes link making it possible for me to play and access my music from the web anywhere in the world or open it up so that you can colaborate with multiple people anywhere in the world to share music, pics and files like in google docs, picasa and facebook that would be amazing. i would be so down for that.
hahaha. got spam!
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